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Katherine Sendin

Senior Creative Lead | Miami, FL

Senior Creative Lead & Designer specializing in brand strategy, social media, and multimedia design. Experienced across both B2B and B2C industries, leading rebrands, scaling audiences, and building campaigns that connect globally. Hands-on designer with bold creative vision, skilled at presenting to large audiences, mentoring junior designers, and transforming strategy into visuals that drive measurable impact.

Senior Creative Lead

Belzona Inc., 2020-Present

  • Lead visual brand strategy and creative execution across global marketing channels, ensuring brand consistency in 160+ markets.

  • Scaled Instagram from 5K (2022) to 123K (2025) and launched TikTok from 0 to 85K followers (2024–2025) through data-driven content strategies, engaging campaigns, and distributor programs.

  • Provide basic video editing (primarily using Canva) and content production, including recording, scripting, and post-production.

  • Key marketing presenter: delivered sessions to 500+ attendees at international regional meetings and 20+ attendees at Introductory Training Seminars.

  • Mentor and train junior designers, assigning and overseeing projects across Miami, UK, and Thailand offices; lead trainings in person and via Teams.

  • Directed branded photo and video shoots, collaborating with distributors, influencers, and internal teams.

  • Redesigned and modernized Dr. Belzona mascot, creating companion characters, concept art, and event giveaways (pins, plushie); managed vendor production including hangtags and promotional items.

  • Represent Belzona at industry expos and events, supporting booth design, signage, and live marketing activations.

Graphic Designer & Social Media

Belzona Boats, 2017–2020 (transferred to Belzona Inc.)

  • Led a full rebrand including logo, visual identity, and messaging; designed and launched the company website.

  • Built Instagram from a few hundred followers to 12K by 2020 through content campaigns and influencer collaborations.

  • Planned and executed Facebook Ads and Google Ads campaigns to promote new boat models.

  • Directed branded photo shoots and creative campaigns with models, influencers, and marine industry partners.

  • Developed B2C brand voice and lifestyle content strategy to connect with boat owners and enthusiasts.

  • Coordinated trade show and event marketing, ensuring brand visibility at marine expos.

Graphic Designer

Apptigo Inc., 2014–2017

  • Designed UI/UX, logos, icons, and branding systems for two original mobile apps.

  • Created storyboards, concept art, in-game elements, backgrounds, app icons, and pop-up menus.

  • Contributed to the launch of RMPC (a cat-focused social platform blending sharing, gamification, and adoption awareness).

  • Designed visual identity and interface for Dino Might, a prehistoric survival game featuring cavemen, lava obstacles, and dinosaurs.

Achievements

  • Scaled Belzona Instagram from 5K to 123K and launched TikTok to 85K in one year.

  • Built Belzona Boats Instagram from a few hundred to 12K.

  • Led full rebrand of Belzona Boats (logo, website, visual identity).

  • Recognized as AMA Best Branding Finalist (2022 & 2023) and Marketing Team of the Year (2024).

  • Designed and produced Dr. Belzona mascot rebrand and plush line for events and volunteering programs.

  • Delivered marketing presentations to 500+ regional attendees and 20+ trainees at corporate seminars.

  • Supported brand consistency across 160+ global markets through training and collaboration.

Education

AI Miami International University of Art & Design, Miami, FL

Bachelor of Fine Arts in Graphic Design — Graduated March 2014

Whitehaus Media Group, Miami Beach, FL

Internship — September - December 2013

Certifications & Professional Development

  • Complete Digital Marketing and SEO Masterclass — Udemy (Oct 2024)

  • Presenting with Confidence: Prepare, Practice, and Perform! — Udemy (Oct 2024)

  • Figma Bootcamp — Noble Desktop (Apr 2023)

  • Introduction to Web Design and Development — LinkedIn (Oct 2022)

Honors & Awards

  • Marketing Team of the Year — AMA South Florida Marketing Awards (Jan 2024)

  • Best Branding Finalist — AMA South Florida Marketing Awards (2022 & 2023)

  • Board of Directors Award — Belzona Inc. (Dec 2022)

Tools & Software: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Canva, Figma, Final Cut Pro, Microsoft Office Suite, WordPress, Meta Business Suite, Constant Contact, Sprout Social.

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